MARKETING.DESIGN.DATA
Joan
Tinoyan

I'm a recent MBA / MSc Data Analytics graudate based in Newcastle, NSW. Data and multimedia design are in my core interest. I love to travel, variety of music genres, read japanese themed books, watch movies, and learn languages.

  • Born & Raised Philippines
  • Lived in Dubai 10 Years
  • Professional Experience 15+ Years
About Me

Hello! I’m a recent MBA/MSc (Distinction) graduate from the University Of Newcastle (NSW) with a decade of global marketing experience in tech and non-profit. I bridge the gap between complex data (SQL, Python, R) and creative storytelling to help teams make smarter, data-driven decisions.

At university, my project revolved around building an R-based pipeline to analyse the trend in movies or TV shows within Netflix AU using advanced survival analysis. With my professional experience and education, I use data to solve problems, simplify processes, to uncover what truly matters.

At the moment, I work with a non-profit organisation, Project Maji, that builds water solutions to provide water poor communities in Ghana, Kenya, and Uganda.

Contact Me
My Resume
EDUCATION
2023 - 2025
Master of Business Administration / Master of Science (Data Analytics)
UNIVERSITY OF NEWCASTLE
Newcastle, NSW

Distinction Grade across both disciplines.

Relevant Modules: Predictive Analytics, Data Wrangling, Visualisation, Business Intelligence, Systems Thinking

Capstone Project: A Tale of Two Screens: Comparative Analysis of Netflix Australia Top 10

Developed an end-to-end reproducible data pipeline using R (tidyverse) and R Markdown to ingest, clean, and visualize longitudinal dataset from Kaggle.

Performed advanced inferential statistics, including Mann-Whitney U tests for group comparisons and Kaplan-Meier Survival Analysis (using survminer) to estimate the “staying power” of English vs. Non-English titles.

Calculated Gini and HHI indices to measure content concentration and dominance, delivering data-driven insights on viewing behavior and content longevity.

2006 - 2010
Bachelor of Science in Business Administration Major in Marketing
SAINT LOUIS UNIVERSITY
Baguio City, PH

Capstone Project: Consumer Well-being Analysis

Conducted a validated research study on Consumer Well-being (CWB) involving 500 respondents across Northern Luzon to analyse the impact of consumer experiences on life satisfaction. Utilized judgment sampling and survey methodologies to evaluate the predictive relationship between acquisition, consumption, possession, and disposal satisfaction and overall quality of life.

Applied theoretical frameworks, including Maslow’s Hierarchy of Needs and Bottom-up Theory, to interpret consumer behavior and its influence on community-based well-being.

EXPERIENCE
2020 - TIL DATE
Multimedia Specialist
PROJECT MAJI
Remote

(A non-profit organisation dedicated to UN SDG 6, providing clean water and sanitation)

Co-developed the mWater monitoring dashboard, translating raw field data into accessible metrics for UN SDG 6 progress.

Revamped internal reporting using Power BI and Excel, converting complex datasets into dynamic visualisations for stakeholder decision-making.

Managed website analytics and digital operations, ensuring data accuracy and tracking user engagement KPIs.

Part of the team that produced the Maji Bucket. My primary responsibility was the overall branding and documentation. The Maji Bucket project has been specially selected to participate at the EXPO 2020 in Dubai UAE, as part of the Global Best Practice Programme. This project has also been featured in CNN.

Oct - Dec 2024
Communications Officer (Internship)
SOUL HUB
Newcastle, NSW

(A local NGO that helps the most vulnerable people in Newcastle)

Managed community-focused messaging to support and connect with Newcastle’s most vulnerable population.

Oct 2023 – Dec 2024
Service Professional (Part-time while in Uni)
PANDA CLEANING
Newcastle, NSW

(Local hospitality business catering to AirBnBs in the city)

Maintained high-standard property turnovers for Newcastle’s AirBnB sector working partime.

2020 - 2023
Co-owner and Founder
MARIA MARIE GARDEN
Dubai, UAE

(A personal venture into pottery, handcrafts, and succulent plants)

Handling all social media advertising in different channels and ensuring organic growth online / SEO Strategies for growth  Design and UI of the company website

2015 - 2020
Group Marketing Officer
HI-FORCE FZCO
Dubai, UAE

(A trade company that deals primarily with heavy duty hyrdaulic tools)

Spearheaded a Master Data Management project, standardising specifications and attributes for over 2,000+ SKUs.

Designed a logical product taxonomy, ensuring data consistency across digital databases and physical documentation.

Consolidated global market data from UAE, SA, and Europe offices to identify trends and optimize inventory strategy.

Analysed campaign performance via MailChimp, utilising engagement data to report on ROI and drive lead generation.

2013 - 2015
Marketing Specialist
UNION INSURANCE PSC
Dubai, UAE

(A publicly listed insurance company in the UAE)

Generated business leads achieving the company’s goals and targets

Assisted new and existing clients providing the right coverage against possible business loss

Ensured the highest standards of customer service through the entire customer journey

Automated daily sales and marketing reports

Nov 2011 – Dec 2012
THAKRAL ONE GROUP (THAKRAL & TECHNOPAQ)
Metro Manila, Philippines

ACCCOUNT EXECUTIVE - Oracle

Maintaining the three-tiered partnership environment for Oracle

Processed and priced the licenses (Technology / OFM) for partners.

Assisted and planned road shows, exhibitions, and partnership specific events

MARKETING EXECUTIVE – Microsoft Dynamics Group

Lead Generation and coverage for existing End Users of Microsoft Dynamics

Provided assistance for marketing initiatives like events mainly for End Users

May 2010 – May 2011
Bid Support Specialist
IBM GLOBAL PROCESSING
Makati, PH

Direct support for IBM Sales Managers in the US, Canada, UK, and Ireland

Tasks involved research, assessment of contracts and fulfillment of all client and IBM requirements in order to support the delivery of a winning proposal

My Projects

A Collection of my favorites project I’ve designed recently. Feeling great while sharing here.

Contact Me
+1 023-456-7800
hi@ober.com
43rd Street River Point NY 1023